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The Unlockdown Hotel

Client: Volkswagen

Agency: Grabarz&Partner

After months of Covid-19 lockdown in 2020, Parisians were craving for travel. But with very strict regulations, classic tourism still felt uncomfortable and quite risky.

So to give people the safety, comfort, and freedom they deserve, we created The Unlockdown Hotel: the first Parisian hotel that changes address every day.

Luxury products, gastronomic food, large screen…People could get out of Paris and experience nature in the most comfortable way.

We collaborated with the C.O.Q Hotel to create the rooms 51 and 52, two luxurious custom-made hotel rooms built inside Volkswagen Grand California camper vans.  

The rooms were booked out within a few hours and the concept generated lots of reactions in the press.

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